About

Tracy Taylor Ward Bio

Tracy Taylor Ward, Owner & Principle Designer/Planner

If you are a fan of the Home and Garden Television network (HGTV), you may already be familiar with Tracy Taylor Ward and her work as a TV host/decorator on the hit series, FreeStyle. As a designer on the show, Tracy has wowed audiences with her clever before and after makeovers since 2006. Prior to that, Tracy expertly transformed university housing for college students as MTV’s Dorm Decorator.

Additionally, as an entertainment reporter for industry and media red carpet events, Tracy has covered such gatherings as Vogue’s annual Young Hollywood Party, and Mercedes Benz Fashion Week for Page Six.

Tracy is a frequent guest on various national radio talk shows, sharing her innovative home and event design makeover tips. From weddings to baby showers, she has gained popularity as the new event designer to watch with her fresh and sophisticated approach to producing parties that leave a lasting impression.

Tracy’s keen ability to visualize space and create timeless designs tailored to each individual’s unique needs, paired with her warmth, attention to detail and knack for making the process exciting and fun, has led to long-standing client relationships.

Tracy Taylor Ward received her Bachelor of Arts Degree with honors from the School of Communications at Northwestern University, and has been a certified designer since 2003.

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Matthew's Bio

Matthew Carrigan, Graphic Designer and Illustrator

After winning the poster design contest for the annual Tulip Festival in Albany, New York, as a young high school student, Matthew Carrigan realized his career in the arts was already in the making.

While an undergraduate, Matthew continued his studio practice of printmaking, sculpture, and painting, discovering his passion for graphic art.

Several years later, after graduating from college, Matthew was creating promotional material for bands, restaurants and events throughout the northeast. In addition, in 2008 Matthew designed the cover for the second edition of Use What You Have Decorating, introducing a fresh look for the 10th anniversary of the bestseller published by Penguin Group.

Matthew is the founder of Paper With Benefits™ and works with Tracy Taylor Ward Design to help clients create one-of-a-kind designs and artwork using mixed media for a wide range of special event paper products and personal stationery.

Matthew Carrigan received his Masters Degree in Art from Columbia University, and Bachelor of Arts Degree in Illustration from Syracuse University.

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Haley's Bio

Haley Lieberman, Stylist

Haley Lieberman, a native New Yorker, fell in love with the Manhattan world of fashion and design at a young age. Following her calling, Haley began assisting many prominent designers in the industry, ultimately landing a position in the costume department of Madonna’s Sticky and Sweet International Tour.

Commercial styling projects followed for films like Shadows and Lies (Feature, Starring James Franco, Premier Tribeca Film Festival 2010), celebrities such as Adam Levine, K’Naan and Miss USA 2011, and companies like Givenchy, Marc Jacobs, Balenciaga and Zac Posen. Haley also worked backstage on the clothing for Florence and The Machine at the 2011 Met Gala, and has been a stylist/dresser at Mercedes-Benz Fashion Week and Bridal Market Week annually since 2007.

At Tracy Taylor Ward Design, Haley has become the go-to personal stylist for many women and men seeking expert advice on everything from wardrobe consultation to sourcing one of a kind pieces for special events, thanks to her trained eye in color, fabric and fit.

Haley Lieberman received her Master of Fine Arts from NYU/Tisch School of The Arts and her B.A. from Bates College. Additional studies include training from Central St. Martins School of the Arts in London, The London School of Fashion and The Fashion Institute of Technology in New York.

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Avanti's Bio

Avanti Peters, Junior Planner

Avanti was introduced to the event planning industry through his first job at a rustic winery in Upstate New York. His attention to detail and enthusiasm for the field led him to hold positions as maître d’hôtel and on-site coordinator for the winery.

As a member of the events committee at the New York State Trial Lawyers Association, Avanti was responsible for planning galas, receptions and meetings. Additionally, he has infused his kindness and positivity into charitable efforts towards social justice by working with at-risk youth and the elderly.

Avanti’s ability to deliver exceptional service is what makes him an asset to the TTWD team. He is well versed in performing multiple roles and is prepared to adapt to the needs in planning your special event with Tracy Taylor Ward Design.

Avanti received his Bachelor of Arts Degree from College of the Holy Cross.

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Brenna's Bio

Brenna Simmons, Day-Of Coordinator

Born with a love for fashion, Brenna’s passion for design has grown tremendously since stepping into her first fashion illustration class at a local art studio during her sophomore year of high school.

Brenna worked with contemporary fashion designer Rolando Santana, bridal designer Carol Hannah, and learned the ins and outs of being backstage at various fashion shows. As a member of the team at Tracy Taylor Ward Design, Brenna assists with on-site coordination and day-of styling. All events are guaranteed to run smoothly and successfully with her effortless sense of organization and naturally calm composure.

Brenna is also currently the creative director of H&H Weddings, a high end wedding resource website for LGBT couples. She will be receiving her BFA in Fashion Design, with a concentration in Special Occasion Wear, from the Fashion Institute of Technology.

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Assistants's Bio

Daulton Van Kuren, Assistant Planner

Daulton’s impeccable eye for detail and infatuation with weddings, led her to discover the exciting world of events. Having worked several receptions back in her hometown of Buffalo, she knew the possibilities would be endless in New York City. Daulton is presently attending the Fashion Institute of Technology as an Advertising and Marketing student and enjoys displaying her many talents at Tracy Taylor Ward Design!

Samantha McAleese, Assistant Designer

Possessing a love for all things that can be accessorized, Samantha was always drawn to a career in event design. Her fascination with wedding blogs and innate sense of style, make her an integral part of Tracy Taylor Ward Design. She is currently working to obtain her degree in Fashion Merchandising Management with a minor in English at the Fashion Institute of Technology.

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Mascot's Bio

Cooper and Bailey, Welcome Committee

We challenge you to find a more welcome reception than that given by the dynamic teacup cockapoo duo of Cooper “Crunch” and Bailey “Munch.” These precious pooches hale from Preston, Idaho and they certainly are our little spuds!

Bailey, the elder sister by a year (at three and half), enjoys snuggling in laps and intimate conversation. Cooper, the younger bother (yet larger, weighing in at a whopping 5 lbs), is a loving and playful muppet. Both have shown unwavering loyalty and support of the Tracy Taylor Ward Design team and always love meeting new clients.

Bailey and Cooper were both home-schooled and graduated at the top of their class. Bailey concentrated on Public Speaking while Cooper excelled in TTWU’s Athletics program.

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